Media relations and outreach
Targeted pitching to journalists, editors and podcast hosts who cover your category.
Public Relations · Puerto Rico based. Borderless by design.
Public Relations and Publicity in Puerto Rico
Public relations gets other people to talk about your business credibly. SOFTIE handles that for Puerto Rico founders and companies, from the story itself to the media outreach behind it.
We write the narrative, build the press materials and take them to the outlets, podcasts and communities your customers actually pay attention to.
What we build
Press materials
Press releases, media kits, founder bios and the fact sheet reporters ask for next.
Launch publicity
A coordinated announcement across media, social, email and your own site on the same day.
Brand positioning and messaging
The short, clear version of what you do that survives being repeated by someone else.
What a publicist actually does for a Puerto Rico business
A publicist finds the genuinely newsworthy part of your business, shapes it into a story an editor can use, and puts it in front of the right people at the right moment. That's mostly research, writing and relationships, not magic.
We're honest about outcomes. Coverage is earned, never bought or guaranteed, and the work is judged on placement quality and the enquiries that follow.
- Startup and small business public relations
- Bilingual press materials for Spanish and English outlets
- Founder visibility, interviews and speaking opportunities
- Announcement planning for launches, funding and partnerships
- Ongoing press relations rather than one off blasts
Public relations and marketing are not the same job
Marketing is what you say about yourself in channels you control. Public relations is what credible third parties say about you in channels you don't. Both matter, and they work best when the message underneath is identical.
Since we also handle marketing, search and the website, an article that lands on Tuesday points at a page that's ready for it.
Common questions
Do you work as a publicist for individual founders?
Yes. Founder visibility, interviews and speaking placements are part of the work, usually alongside the company story rather than separate from it.
Can you guarantee press coverage?
No, and be wary of anyone who does. Coverage is earned. What we commit to is the research, the materials, the pitching and honest reporting on what came back.
Do you pitch Spanish language media in Puerto Rico?
Yes. We prepare materials in both languages and pitch local Spanish outlets and mainland English outlets with the version each one needs.